“An internship is a test run to figure out what you are good at so you can run with it.”
Originally a nursing student, College of Liberal Arts and Sciences junior – Marcie Zawislak – took various UIC courses to identify her passion for writing. To help her translate her interest in writing into a career, Marcie enrolled in LAS internship courses.
Marcie says that the LAS internship courses taught her how to write for the media and has encouraged her to reach out and network with professionals.
Currently, Marcie is a public relations intern at Noreen Heron & Associates while gaining academic credit through the LAS internship course. “I work on social media, create media lists, contact business clients, create press kits and write press releases. Some of Noreen’s clients are Marriott Hotel and Massage Envy. In PR, you have to figure out what the client wants, what the firm can do for the client and then you have to go for it.”
Marcie has learned marketing and advertising tactics from her internship. “For PR, you have to tie in everything that relates to your client’s product. One of our clients is the Royal George Theater. After seeing one of their productions, Noreen overheard many of the audience members speaking Slavic languages. Because of this, I contacted European radio shows and restaurants and posted on their social media. It’s about being persistent, aggressive and getting the word out.”
This internship has helped Marcie discover what career path she wants to pursue. “I never knew that PR would encompass all of my interests. When I see my work come to life, that’s when I know that I’m passionate about it.”
“An internship is a test run to figure out what you are good at so you can run with it,” concluded Marcie.