LAS News

Chicago Tribune Interviewed Communications Assistant Professor Adrienne Massanari about Reddit's Impact to Chicago

Apr 25, 2018
The Chicago Tribune interviewed Adrienne Massanari, UIC assistant professor of communication, in an article about Reddit opening a Chicago office for its proximity to major brands and advertising agencies as the company seeks to expand its advertising platform. Massanari, who wrote a book on Reddit culture, discusses the online community’s users and their likes and dislikes, which advertisers will have to consider when engaging in the space. (subscription may be required)